Google has apparently called time on its Project Ara modular smartphone line, shuttering the build-your-own phone before it ever even went on sale.
Project Ara was conceived as a way to upgrade and customise a phone after purchase, letting you improve its specs over time as newer, more powerful snap-on components became available. It was the smartphone, as inspired by the desktop PC.
However, following several years of development and a full-blown market test in Puerto Rico, Google – who has yet to comment – has seemingly decided that it just wasn’t up to the high standards it set for itself.
As late as May of this year at the Google I/O conference, the search giants believed they would get Ara out onto shelves and into the hands of early adopters by 2017. But that’s no longer to be.
The modular dream
Though time may well have been called on Google’s in-house modular plans, there are still plenty of ways to tap into the modular craze.
The LG G5 took the bold move to introduce modular components (called “Friends”) as its headline flagship feature. Additional battery power, a dedicated camera shutter button and an audio-enhancing module were among the add-ons that can be clipped onto its lower edge.
Motorola has also dipped its toes into the modular world too with its Motorola Z line-up, and HP took the plunge at IFA 2016 with the HP Elite Slice modular computer.
And after all these years of development, it’s unlikely that Google would trash the concept completely. Don’t be surprised if modular elements pop up in future Google products, or maybe through licensing deals.
Source: techradar.com
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