Twitter is seen as a great platform from which companies could generate key data to create valuable insights for corporate clients. Despite a big user base of 313 million active users, the Jack Dorsey-led microblogging platform has failed to generate profit.
Despite a decade-old existence, 313 million monthly active users, Twitter seems nowhere close to making profit. Yet, Twitter has the interest of some of the tech biggies, including Microsoft and Salesforce. As the microblogging site puts itself up for acquisition, it is expected that companies will start bidding for the service this week. Potential bidders also include the likes of Google and Walt Disney and what these companies are eyeing is the huge data Twitter is capable of generating with its humble 140-character origin.
Microsoft and Salesforce will again be locking horns in acquiring a major platform. In the past, the cloud computing service wanted to buy LinkedIn but lost the bid to Microsoft. According to Wall Street Journal, Salesforce CEO Marc Benioff is “building a case to Salesforce.com Inc. investors and others that his company should be the buyer.” Twitter can bring Salesforce key data to create insights for its corporate clients. Earlier a Salesforce executive, Vala Afshar, explained that it made sense for a company like Salesforce to acquire Twitter because of its ability to offer the best real-time, context rich news, democratize intelligence, and for being a great place to promote others.
The acquisition of Twitter – struggling to add new users amid stalled growth – may cost over $20 billion. It currently has 313 million monthly active users.
Salesforce is also reportedly trying to block the $26.2 billion Microsoft-LinkedIn deal, arguing that Microsoft’s acquisition of the enterprise social network LinkedIn will be anti-competitive.
According to a recent report in pcworld.com, Salesforce Chief Legal Officer Burke Norton will take the company’s argument to the European Union’s anti-trust authorities. ”Microsoft’s proposed acquisition of LinkedIn threatens the future of innovation and competition,” Norton said in a statement. Salesforce is vying for a social networking platform in its kitty for long.
The company, “which reached $6 billion in annual revenue faster than any other enterprise software company”, offers customer service software, market research tools, email marketing systems and other products and several of them already use social media. Google, on the other hand, has experimented with social media but failed (remember Orkut, Google+?). The company can use its popular Android smartphone operating system to promote Twitter’s mobile app, earlier media reports added.
Source: bgr.in
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