LeEco’s Le 1s flash sale gets orders for 95,000 smartphones in just 20 seconds; smartphone priced at Rs 10,999 on Flipkart

LeEco had on January 20 launched two “superphones” LeMax and Le1S in the Indian market.

Chinese smartphone maker LeEco on Tuesday received a mammoth 95,000 orders in 20 seconds for the LeEco Le 1s flash sale on e-tail major Flipkart, the company’s India chief said. Earlier, LeEco, in its first flash sale, sold 70,000 units of Le 1S priced at Rs 10,999, in a mere 2 seconds.

“We are enthralled on getting such a brilliant response from the Indian market for our phone. We have got 95,000 orders for the phone in this flash sale. We are sure on selling out a large number of phones. We expect to provide at least 80 percent of the orders we have received,” Atul Jain, COO, smart electronics business, LeEco India, said.

Asked about the customer complaints that the phones were taken off their cart on Flipkart within hours in the last flash sale, Jain said: “It must have happened because of some tech glitch. We will look into the matter and ensure our customers get the devices.”

“We are humbled by this overwhelming response and now even more determined to live up to to the trust consumers have vested in us.”

The company had on January 20 launched two “superphones” — LeMax and Le1S — in the Indian market. “India is our new destination. We look forward to making our presence felt strongly in the Indian market, a market of youths,” Jain had said at the launch event.

In January, the company had showcased in a select preview event, a series of its smart devices, including 3D helmet, Bluetooth headphone and super cycle.

LeEco, a Chinese internet giant, claims affordable devices to be its unique selling point.

The Le 1s smartphone’s display quality, good user interface, fast charging, lag-free multi-tasking and handy design were some of the positives in the handset. The phone did lose points for incorporating quite a basic camera.