Counterpoint Research reported a 15 percent growth in smartphone shipments in India as compared to global shipments which grew by three percent only. The report further said that LTE smartphones, Chinese brands and smartphones priced between Rs 6,000 to Rs 14,000 contributed massively in the smartphone growth.
Smartphone shipments in India grew a healthy 15 percent in the second quarter this year compared to the global smartphone market which grew a mere three percent, market research firm Counterpoint Research reported on Friday. “LTE smartphones which grew 264 percent, Chinese brands 80 percent and devices in the $100-$150 price band 48 percent year-on-year were the key major growth drivers for the smartphone market,” said Karn Chauhan, Research Analyst, Counterpoint Research.
Chinese brands captured almost 27 percent combined share of the total smartphone market driven by brands such Lenovo, Vivo, Oppo, Xiaomi and LeEco in the country, added Chauhan. This was a great quarter for “Make in India” initiative as number of brands manufacturing/assembling domestically jumped from 10 brands to 35 brands — contributing to almost 70 percent of the total smartphones production volume in the second quarter.
Karn Chauhan further added that lack of component ecosystem is still a barrier to increase local value addition in the smartphone market. As for the results, Samsung headed the smartphone market in India and globally during the same quarter with 81.5 million smartphones sold. Micromax maintained the second position after Samsung, while Intex stood third. Lava and Lenovo (also Motorola) both maintained the fourth spot.
Source: bgr.in
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