Facebook’s new tools for businesses will help them to expand internationally by reaching out to customers worldwide. Facebook will also deliver ads and optimize them with the greatest return.
Facebook has launched three new business solutions to help small businesses become large and local businesses become global. Businesses can now use ‘Lookalike Audiences’ tool to reach customers in new countries who are similar to their existing ones, Facebook said in a statement. Facebook will then deliver ads to selected regions and then optimize delivery to the countries with the greatest return. To help businesses optimize global campaign strategy, Facebook is releasing new webinars and a handbook on international marketing techniques. Businesses are already using Facebook to expand their business globally.
“Any business which wants to increase installs of app, increase engagement in app or increase conversion on site can now target people worldwide or in a specific region,” it added. “More than 175 million people from around the world are connected to a business in India,” Facebook noted. Nearly 59 percent of people on Facebook in the country are connected to at least one SMB (small and medium-sized business) in the country. Also, 41 percent of people on Facebook in the country are connected to at least one SMB in a foreign country. In India, there are 155 million MAU (monthly active users), 77 million DAU (daily active users), 147 million Mobile MAU and 73 million Mobile DAU as of second quarter 2016.
Facebook had recently revamped it Pages feature to help online businesses. Facebook announced two new Page sections – Services and Shop – for emerging markets including in India where 57 percent of people on Facebook are connected to a business. The Shop section provides businesses with a new way to prominently display the products they are selling on their Page. It allows people to easily discover, browse and make offers to purchase products through messaging from the businesses they care about. The Services section allows service businesses to showcase a list of their offerings on their Page.
Source: bgr.in
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