Tim Cook confirms Apple is doing a lot with AR ‘behind the curtain’

It’s rare for Apple to reveal anything about its future plans – understandable when you’ve got the eyes of every rival tech company peering in – but in a new interview CEO Tim Cook did hint at a couple of things on the horizon.

Speaking in a lengthy interview with The Washington Post, Cook revealed that Apple is doing a “lot of things” in augmented reality right now, just weeks after he confirmed that the company was investing in the area.

“I think AR is extremely interesting and sort of a core technology,” said Cook. “So, yes, it’s something we’re doing a lot of things on behind that curtain we talked about.”

However when it came to being poked about the much-rumored Apple Car, Cook remained predictably elusive. “I can’t answer a question about something we haven’t announced”.

Private matters

Cook was more candid about Apple’s encryption dispute with the FBI, where the company refused to unlock the iPhone belonging to the San Bernardino shooter.

“The lightbulb went off, and it became clear what was right when we did the first piece of work: Could we create a tool to unlock the phone? After a few days, we had determined yes, we could.

“Then the question was, ethically, should we? We thought, you know, that depends on whether we could contain it or not. Other people were involved in this, too – deep security experts and so forth, and it was apparent from those discussions that we couldn’t be assured.

Cook described it as a “clear decision” but a “hard one”. “Then it became more of a matter of how do we explain this. Because this is not easy. You can imagine. You just hear: locking phone. Terrorist. People dead. Why aren’t you unlocking this?”

Source: techradar.com

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5 Comments
  1. Reply Mr. Cyril Steuber DDS August 15, 2016 at 9:47 am

    Don't be a hypocrite, like competitors don't copy Apple also, now f**k off because to your nerdy Android existence, full of malware and fragmentation. Haters gonna hate.

  2. Reply Adrianna Abshire August 15, 2016 at 12:27 pm

    Show me proof, that iOS is more dangerous than Android you worm, is is closed Android is open use soje logic, and even if by some miracle this was true, it'll only affect the stupid Chinese people who jailbreak their iPhones, Android apps ask for permission for parts of your phone that's not even relevant to the app doesn't have with iOS because Apple control iOS way better than Google does and whsts the latest Android malware? Hummingbad. That's right, Android is a cess pool of malware and fragmentation and that's your idea of freedom, you can keep it. Now go back to your cess pool, malware infested OS and f**k off fandroid.

  3. Reply Dr. Emory Nicolas I August 16, 2016 at 12:18 am

    yes, blindly copying competitors, as usually

  4. Reply Helmer Runolfsson August 16, 2016 at 1:19 am

    I presume you are a typical Apple iDumb sheep you even are not able to search the quotes with Google and click on the first link with the study :)
    don't cry iOS is the dumbest and the most dangerous mobile os (MAC is the worst among pc) for the world, just deal with that, kiddie :)

  5. Reply Vivien Bahringer August 16, 2016 at 2:44 am

    yes, but not from Apple always 10 years behind all of them :)
    malware? studies says iOS is the most dangerous mobile OS in the world, kiddie:
    "40% of iOS popular apps invade your privacy without any permission"
    "Apple iOS Apps Leak More Personal Info Than Android"
    "Software with the most vulnerabilities in 2015: Mac OS X, iOS, and Flash"
    dont cry, under-educated and under-informed blind kiddie = sheep :)
    fragmentation = freedom
    if you dont want fragmentation, you buy Nexus = democracy you dont know, dont lie, poor kiddie :)

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