Twitter has made a slight tweak to brand profiles that will ensure they don’t have to face the ire of angry customers in public view. There’s now a new message button that will ensure most conversations happen on DM.
Twitter is testing a new feature that will let you interact with brands on the micro-blogging platform with a touch of a button. This new feature essentially puts a ‘Messaging’ button prominently on the brand’s profile page that will let users start a conversation with the brand via direct message (DM), TechCrunch reports.
Brands and businesses are increasingly leveraging Twitter to interact with their customers or fans. But often these companies also have to face the ire of certain customers in public view. More often than not businesses respond to a complaint in public view, but then switch to DM to solve the issue at hand. With the new change though, the new button appears on mobile and takes over the full space where the “Tweet to” and “Message” buttons used to live side-by-side.
With the new feature enabled it will be easier for users to start a private conversation with the brand in question, as their attention is directed to the bigger button, as opposed to the “create a tweet” interface, the report noted. This new feature will help businesses take charge of their customer conversations. Some accounts that already have this feature enabled on mobile include @AppleSupport, @Uber_Support, @BeatsSupport, and @ATVIAssist (Activision Support) among others.
Source: bgr.in
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